People are only interested in things that concern themselves. People who don't like to chat anymore, they are very energetic when they talk about their own affairs. Therefore, it is very important to make the audience feel that the film is Qatar Phone Number List talking about "I". The closer the perspective is to public life, the easier it is to resonate; on the contrary, the more detached it is, the weaker the resonance. Let's talk about the strong resonance first, the brother in "Hello Beijing", and the Shanghai alley in "Win the Championship", all have a Qatar Phone Number List very immersive perspective. In order to restore the life of ordinary people in Shanghai in the 1980s, Xu Zheng just spent money to rebuild the demolition area, clearing the ruins, disinfecting and painting, just to increase the sense of substitution. Say the good ones, and then say the bad ones, such as "Daytime Meteor". It's a magical time-travel drama, it's too dramatic. The two impoverished boys who are handsome and idols crossed on horseback to the return flight site that should have been heavily guarded. I think Qatar Phone Number List it's more reasonable to say it's a dream. This is also the point that "Daytime Meteor" is most complained about on Zhihu: it is not grounded. If it is really difficult to find a perspective, then let's Qatar Phone Number List learn the story writing method of "The Eve": use routines to hook the audience in. Here I share a technique that Douban film critics took apart: time lock. "The Eve defines time and goals, then sets up obstacles, and finally creates a 'last minute rescue' effect. This method is very effective for the production of tension." via The time lock technique is like creating a time bomb, which always makes people Qatar Phone Number List think about it and worry about it exploding. Having written this, we can basically summarize a content routine: to spread an abstract concept, instead of spending time to define it in a long discussion; it is better to establish a "dilemma" through a perspective with a sense of substitution; use contrast to stand "imagination"; At the same time, use the "time lock" technique to make the whole story more engaging. For example, when Xin Shixiang wrote about "Buddhist Youth", he would let Buddhist youths make choices in daily scenes by writing about the lives Qatar Phone Number List of various ordinary people. Or, a small explosive article during the National Day "Beijing 12 Hours on the Eve of the Military Parade" used the "time lock" routine. 04 Summary This year's "patriotic" campaign is really strong. From the avatar of the WeChat flag to the movie "My Motherland and Me", I played it properly. The country is increasingly using new media to deal with young people. As a media or growth industry practitioner, we really need to do more research: Think about how they Qatar Phone Number List do it; How is it different from my thinking; How can I use it. After long-term accumulation, there will be many opportunities for dimensionality reduction: for example, writing articles with movie skills, or using media thinking for growth. Great things revolve around people pondering. Dismantle things to human nature, and a lot of things work out. mutual encouragement.