Every day your team postpones using innovative AI-powered solutions phone number list in your content marketing, you lose a competitive edge. If that seemed a bit dramatic, so much the better. It's supposed to be to put your marketing team phone number list on their toes and get ready to adopt AI-powered marketing tools. Artificially intelligent systems are constantly running on the background phone number list of popular products and services like Netflix, Amazon and, of course, Google. In recent years, however, artificial intelligence has worked its way deeper into marketing, helping brands improve every step of the customer journey. Additionally, tools that were previously available phone number list to enterprises at the enterprise level have become affordable and accessible to small and medium-sized businesses. To better understand the phone number list latest machine learning applications in marketing, I consulted Markus Lippus, Chief Technology Officer at Mind Titan, a company specializing in the phone number list development of AI-based solutions. Our conversation led to these eight ways phone number list to harness AI to beat (or at least compete with) your competition phone number list in content marketing. Most pay-per-click advertising campaigns are handled either by in-house teams or by a PPC agency. In other words, humans. But artificial intelligence can help you discover new advertising channels that your phone number list competitors might not be using. According phone number list to Markus, “AI-based systems can help advertisers test more ad platforms and optimize targeting. That's exactly what Facebook does with ad serving optimization. However, this approach could also be applied phone number list to omnichannel PPC campaign data (held by a single company) using third-party or in-house AI tools.