;
 

Forum Posts

汗纳迪姆
Aug 03, 2022
In Fashion Forum
We are fortunate to be in the information flood of post-Industry 4.0 change. Throughout the past, from the high-tech strategy, people experienced steam and electrification; in the information age , the improvement of PC to mobile Internet infrastructure has brought various social dividends to people. Looking at China's opening-up pattern from the perspective of the development of the automobile industry, the introduction of Sino-US, Sino-South Korean and Sino-Japanese joint ventures has led to further win-win and rapid development. Throughout the present, we are standing on the top of the Internet, with BAT (Baidu, Ali, Tencent) on the left and TMD (Toutiao, Meituan, Didi) on the right , a large number of such unicorns lead the rapid development of small and medium-sized enterprises, but in the scenery It can also be perceived that many traditional corporate brands are gradually declining because they cannot keep up with the times. The rise of the three new energy giants, Xiaopeng, Weilai, and Ideal in the automotive industry , has made many traditional car companies shudder . From the perspective of the car company headquarters, many social expenses are invested every year, but the three “products, efficiency and sales” are not as expected. Open the search engine and enter 1.2 million information on topics such as how car companies can transform themselves. Desires are like "ants on a hot pan". Many car companies tried to find the entry point from the "private domain" but found "difficulties", such as the opaque offline price of cars, and the uneven after-sales quality and service of products. The relationship between headquarters and dealerships cannot be managed in a unified manner, and the intensification of homogenized services among car companies also directly affects customer store experience, and indirectly weakens customers’ purchase intention and brand awareness. Faced with various situations, how can car companies grasp new trends from a broad perspective, and gather customers together to form a private domain through personalized content and offline services, so as to strengthen customer retention and improve final results and satisfaction? Zhiyuan will start from the development of the automobile industry, the market competition pattern, and the traditional marketing model, combined with the top-level design of the public and private domains and the full link of content access, to analyze how car companies can do a good job of "public-private domain marketing integration". 1. History of the Development of China's Auto Market The automobile is the fifth greatest invention in human history after the four great inventions (paper, gunpowder, printing, compass) . Its birth and development directly promote the speed of human society and technological progress, greatly expand the scope of human activities, and improve the s efficiency. From the beginning of the 20th century to the present, human progress has far exceeded the sum of thousands of years of development. The automobile plays a vital role in it. It was born in Germany and grew up in France; matured in the United States and prospered in Europe; challenge to Japan. According to records, in 1866, German engineer Otto successfully developed the "piston-type four-stroke Otto internal combustion engine", which is of epoch-making significance in the history of power. In 1886, Daimler (Germany) developed the world's first four-wheeled vehicle powered by a gasoline engine. People also define this year as the first year of the automobile . So far, Benz and Daimler are respected as the originator of the automobile industry. According to the report, in general, the history of automobile development has gone through three stages. 1. The first stage: the initial stage of self-reliance (1958-1984) China's car manufacturing began in 1958. The First telemarketing list Automobile Factory (FAW) started from scratch under the inspiration of the "Great Leap Forward" spirit. In May 1958, it successfully produced the Dongfeng brand 71 car, and in August of the same year, it produced the CA72 Hongqi luxury car, ending the history of China's inability to manufacture cars. Since then, Shanghai has produced Phoenix sedan, Shanghai SH760, and Beijing has produced Jinggangshan, Beijing brand, Dongfanghong and other brands. In 1958, Dongfeng Motor officially changed to the Hongqi brand in many nomination plans , which fully reflected the traditional style and characteristics of the Chinese nation at that time. All the way to 1981, China implemented the policy of reform and opening up, and imported cars continued to flow into the Chinese market. In contrast, Hongqi suffered serious losses due to high fuel consumption, too little output, and too high costs (the cost of a single car reached 220,000 yuan in 1968) . In the end, Hongqi, which produced a total of 1,564 cars, announced the end of production. After the production of Dahongqi was discontinued, FAW always wanted to
12,000 words to interpret the car company track, how to achieve the integration of public and private marketing under the scale of trillions content media
0
0
3
 

汗纳迪姆

More actions