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hremon716
Feb 28, 2022
In Fashion Forum
In this episode of Delivering, host Jason Rodriguez interviews Kait Creamer, Head of CRM Marketing at Framer, about her recent career transition from being an email marketer to a new team and how which email marketers can leverage emotional intelligence to improve their work and daily lives. . Episode Transcript Jason Rodriguez : Welcome to Delivering, a podcast about design, strategy, copywriting, development, and the email marketing industry. I'm your host, Jason Rodriguez. Delivery is brought to you by Litmus, the only platform professionals trust to help you send emails with confidence every time. Over 600,000 marketers use Litmus tools to create, test and analyze better email campaigns faster. Visit litmus.com to start your 7-day free trial of Litmus and start sending better emails today. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag Today I'm joined by my friend and fellow email geek, Kait Creamer. Some of you may know Kait from her talk on emotional intelligence at Litmus Live last year. Kait recently moved from Colorado to Image Masking Service Amsterdam to join a new team, and she's now head of CRM marketing – I think I got it right – for a company called Framer. In this interview, we'll talk about what it's like to be an email marketer on a new team, the challenges of developing an email program, and how emotional intelligence can help email marketers, especially as we face unprecedented challenges in 2020. Kait Creamer : Thanks Jason. I'm excited to be on. Kait Creamer head Kait Creamer, CRM marketing manager at Framer. Jason Rodriguez : It's nice to talk to you. It's been a while and I know you've been up a ton in your life and your professional life too. So I guess let's start by telling everyone who you are and what you're doing right now. Kait Creamer : Yeah, man. 2020 has been a wild ride. So who am I, like Jason said, I'm Kait Creamer. I'm a woman with many interests and hobbies, but most of them involve creating and communicating to some degree, which obviously makes me a perfect candidate to be a giant e-geek. -mails. I like doing things, telling stories, building relationships with people, things like that. So my journey as an email geek has basically taken me from Georgia to Colorado and now to the Netherlands where I work with Framer, which is a design prototyping company with a really awesome team.subscribers, how it all works. .
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hremon716
Feb 28, 2022
In Fashion Forum
Jason Rodriguez, Litmus: Yes! Dark mode is largely a personal preference, so you can expect subscribers from all walks of life to enable dark mode on their devices. Since dark mode is not a security-related setting, even people using company-provided devices will be able to enable it (assuming their operating system and client support it), so it's a good idea to consider dark mode in your email designs. if you are able. Are there industries that are more or less likely to use dark mode? Jason: Despite its accessibility benefits, dark mode is still widely seen as an aesthetic, tech-driven trend. So industries with early adopters and tech-savvy subscribers, like tech, fashion, and retail, are likely to see faster dark mode adoption than other industries. Keep in mind that most operating system vendors and device manufacturers are pushing dark mode quite heavily, so most audiences can expect to see dark mode usage increase over the months and year to come. Is there a way to find out how many of my subscribers are opening my email in dark mode? Jason: Unfortunately, not really. While you can use E-Commerce Photo Editing Service an image that's only loaded for dark mode users via something like the "prefers-color-scheme" CSS query and media track opens that way, that data won't be unreliable because not all dark mode clients support this CSS. Also, email clients have different methods of handling dark mode, so it's hard to tell who's using what and where. Dark mode is a relatively new feature for most devices and operating systems, so if you see openings on more modern email clients, like Apple Mail on macOS and iOS, Outlook.com, or the Gmail app, then you probably have more dark mode users. How to configure BIMI? Marcel Becker, Verizon Media: The best source of up-to-date information on BIMI is the BIMI Working Group website . It contains information for senders and receivers as well as a handy tool for verifying or configuring a BIMI record. If I have feedback about changes to Verizon and Gmail inboxes in the future, what's the best way to leave those feedback and start a conversation? Marcel: For Verizon Media, you should always follow our official blogs as well as our Postmaster pages . It usually contains ways to contact us, ask questions and leave feedback. Jon : For Google AMP for Email , you can find channels to reach us on our support page , including our public issue tracker and the amp -email Stack Overflow tag .
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hremon716
Feb 28, 2022
In Fashion Forum
Ted: It's a daily battle! An email design system does not guarantee that a poor quality email will never be sent. Evangelism and teaching help, but you can't be everywhere at once and you don't want to be a blocker. I try to maximize my impact by focusing on large sends, recurring emails, and emails sent at a pivotal point in a customer's experience. Crystal: What Ted said! Especially if the design system is brand new, this is going to take time. It's time to create it, to establish it, to integrate everyone, etc. With time and continued support, the quality will improve. Depending on the tools you have, you may be able to take advantage of these tools to add fine-grained control to also keep the quality intact. How does something like interactivity in email come into play for design systems? Ted: I experimented with interactive email in December. The crawl worked, but it didn't fix the ongoing UX issue, so it was shelved. However, if we had proceeded, I would have treated the interactive component like any other component: once used three or more times, it would have to be codified and documented in the design system. Until then, the component Image Masking Service is treated as an ad-hoc design. Crystal: We haven't been able to explore interactivity in messaging and design systems yet, but our approach would be the same as Ted's and it's already similar to adding any component, interactive or not. Initially, it would be considered an ad hoc item and saved in our back pocket should we need it again. If we start using this interactive component more than a handful of times and it is found to have an impact, it will be added to the system with usage guidelines. We've tried to implement a design system, but it's difficult to get our branding team to use one properly. We then have to create new email designs each time. How do you fight this? Jaina: What challenges does the branding team face that prevent them from using the design system? Ask for their feedback and understand how you can help solve this problem. If the branding team feels like they're being heard, that can help you get their buy-in with the design system. Crystal : This type of difficulty usually stems from a misunderstanding of the system or a need of the team that we were unaware of. Get to know the team's needs, goals, and areas of friction, whether or not these apply directly to the system. Connect these findings to the system and you may be better able to diagnose what is missing in the system itself that is preventing the team from using the system properly,
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