Sympathy "That's a nice guy, I like him!" Also known as 'liking', the principle of liking is simply put: the more you like someone, the faster you will say 'yes' to that person. For example, you are more likely to say yes to help to a colleague you like than to a colleague you don't like. Super handy, but how do you get 'liked'? Liking can be created in different ways. A good start for any company is to introduce yourself. And I don't mean what you do with your company, but who you are as a person. In this way they see who the face is behind the company and that brings a familiar feeling. Other strategies you can use include: an affinity with your target group, for example by showing in the 'about us' page how you too struggled with a certain problem at first, which you now solve for your customers.
This works because we trust people who are like us; Associating your company with a positive emotion, for example by showing happy people on your page with your things Singapore phone number list to product. The positive emotion is then transferred to your product; Show that your business is in line with your customer's goals, for example by showing that you donate 10% of the profit to charity this month when you sell a certain product from your catalog. This way you and your customer have a common goal and if you work towards the same goal you build liking. 5. Authority "The doctor said so, so I'll do it.
We are more likely to listen to someone who has authority. You are more likely to take health advice from a doctor than from your neighbor. Cialdini's principle of authority is therefore: show why you have authority in your industry. This can be done in many ways. Examples of how to apply the authority principle to your website are: Put logos of prominent customers on your website (if they also do something for those customers, it must be good); Show prizes won or consumer association mentions on your website: 'Best Internet Marketing Agency.