According to CMI's 2019 Benchmarks, Budgets, and Trends report, 81% of Industry Email List B2B companies believe that a content strategy aligns their team "around common missions/goals and makes it easier to determine what types of content to develop." The same applies to internal linking strategies. The better you understand what you want your link Industry Email List capital to do for your business, the better you will be able to use an internal link structure to achieve your goals. Used appropriately, internal links can be a powerful tool.
Creating a clean and consistent internal linking Industry Email List structure is an amazing way to: Provide useful additional Industry Email List information to your visitors. Help Google and other search engines crawl your website faster. Increase traffic to high-converting but low-traffic pages, such as product pages (Andrew Dennis' 2018 article on "The Secret Sauce of Link Building" includes examples of how to proceed) Promote stuck pages on page 2 of the SERPs (we call these “easy to get fruits”).
Improve rankings for high, medium, or low Industry Email List search volume keywords. The best internal linking strategies do double duty, influencing user engagement metrics (e.g. page views per session, time on site, conversion rate, etc.) and impacting your SERP rankings high priority keywords. You can make this easier by considering the customer journey Industry Email List on your site when planning the internal linking strategy that's right for you. Now, let's dive into the three strategies you can use specifically to target keywords based on search volume and level of competition.