For enterprises, private domain traffic can greatly promote user connections, increase fan loyalty and sales. Is it right to build a private domain traffic tomorrow? Sister Mulan believes that companies should make good predictions before they want to enter the game, and don't blindly follow the trend. First of all, what types of services and products are more suitable for private domain traffic? Or is your business suitable for private domain traffic? Here, Sister Mulan also summarizes some common commonalities of products suitable for creating private domain traffic pools.
Features of products suitable for private domain traffic. Strong repurchase There must be a strong repurchase attribute, so it needs to be privately owned, otherwise the cost will be very high. For example, when we buy a refrigerator, we seldom add the salesperson's WeChat account, and then buy a refrigerator every day. This is impossible. Have maintenance attributes In many cases, transactions are not achieved overnight, and some consumers need a long time to decide whether to buy a category. In this case, there are many possibilities executive email list for interaction between enterprises and users. For example, many paid-for-knowledge products generally need to operate in the group.
For a long time to allow users to establish a perception of the product effect, and then users will consider paying. ③Suitable for sharing One of the core requirements of creating a private domain traffic pool is to create "talking materials" for users, that is, users are willing to share and recommend for you, in order to achieve "old and new" growth. For example, companies whose products are experience and scene-oriented, such as the beauty industry, can consider taking the lead. In addition, the private domain is definitely not a simple circle of friends harvesting, but the operation of long-term relationships. This is a job that requires a lot of online emotional intelligence and a lot of time and effort.