It is the dream of every marketing practitioner to realize the "out of the circle" and self-propagation of marketing, so in marketing activities, how to create a "strong meme" that is similar to the above symbols and can arouse people to imitate it? In fact, creating a marketing language that fits the characteristics of a "power meme" and cleverly using low-cost marketing media is the key. Recently, 360 launched a new router called 360 Home Firewall·Router V5S. It is a "standing" router with a geometric shield on the front. In order to promote this "standing" router, 360 made a series of interesting attempts. In order to highlight the two characteristics of "standing" and "good signal", 360 has designed a set of comics with the theme of "standing is the big brother". This series of comics is cut from the perspectives of boxing competitions and saunas. For example, in the "Routing Cup Boxing League"
, it is explained through comics that it is not the big brother who is beaten by the opponent in the boxing competition, and finally stands firm. It is the eldest brother, who uses the life scenes that users generally resonate with to express the product characteristics of "the router stands on a better signal", which is light-hearted and highly related to Bulk SMS Service the product. 3,000 yuan to achieve 100W+, three tips for taking the marketing "economy class" The reason why 360 chose Tiaoman in popular media such as manuscripts, posters, short videos, etc., is the "two lows" attributes of Tiaoman, that is, the low cost of content production and the cost of content consumption. Low, that is to say, the production cost of strips is lower than that of short videos and other carriers, and the cost is also low when users read strips . This coincides with the "strong meme" feature mentioned above. In terms of advertising copywriting and even visual performance, the meaning that the brand wants to convey is clear and interesting. The copywriting of "standing up is the big brother" is "copied" in many lives. There is no violation of harmony in the scene, and it is easy to cause users' goodwill and sharing beha.
How to spend small money to do big things" is a "soul torture" that every practitioner has to face. Even the top marketing giants in the industry have lowered their heads in the face of high marketing costs. Take Procter & Gamble as an example, it has been reducing marketing expenditures in recent years: from 50% of advertising and PR agencies in 2014, reducing marketing costs by $2 billion, to planning to reduce marketing budgets by $400 million from 2018 to 2021. However, reducing the budget does not mean being stingy. On the contrary, brand owners are increasingly focusing on the integration of product and effect, hoping to improve the performance of marketing efficiency. Procter & Gamble's sales in the second quarter of 2019 illustrate the effect: the current quarter's sales of $17.1 billion exceeded the $16.5 billion in the same period last year, and the bad argument of "cutting marketing expenses and dragging down performance" is self-defeating. It seems that it is not a lie that the budget is less and the effect is better. If marketing is compared to taking a flight to a destination, most companies would probably have to sit in "economy class" instead of "premium first class" because it costs less and can reach the destination as smoothly as expected. marketing effect. How to fight a beautiful marketing campaign with a reduced budget or even a very low budget to achieve expected or even more than expected marketing effects?
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