Which Brand24 features are most helpful for target group analysis? Sentiment analysis – Each mention in the panel has an automatically defined tone of the statement (positive, negative, neutral). In this way, you will check how you look in the eyes of recipients and what the brand image is really like . An example of a positive mention about the Huawei brand Multi-source monitoring – Brand24 collects publicly available mentions from Facebook, Instagram, Twitter, forums, podcasts and other places on the web and groups them by source. Grouping results by category allows you to have a quick overview of the places where your recipients are most active. Knowing all this, it is much easier to interact, build positive relationships , optimize existing campaigns and improve the product based on customer insights. Media monitoring allows not only to get to know your audience.
Also to engage them. Seeing that someone is talking about your company online, directly from the panel in Brand24, you can join the conversation - thank for a kind word or critical India WhatsApp Number List remark. Here you go Well, Brand24 in action - I could have expected it greetings — Greg Goodsky (gregdob) September 6, 2018 Reacting to mentions and engaging customers is a good way to arouse sympathy in them and thus acquire brand ambassadors. Satisfied customers are more likely to recommend your company to others, which in turn helps you reach a new audience. Example 1. Following this rule.
Grand West Hotel reacted to a tweet from one of the customers who noticed a minor error in the brand's posters (the tweet did not contain the official brand profile designation). The quick detection of was highly appreciated by the customer. Here's what the whole story was like: GrandWestSA you guys deserve an award for brand care and innovation – fantastic response, thank you! Jason Elk (jasonelk) July 11, 2012 Try Brand24 for free for 14 days - CREATE A TEST ACCOUNT Analyze social media Company social media channels are also a good source of knowledge about recipients.