Jason Rodriguez, Litmus: Yes! Dark mode is largely a personal preference, so you can expect subscribers from all walks of life to enable dark mode on their devices. Since dark mode is not a security-related setting, even people using company-provided devices will be able to enable it (assuming their operating system and client support it), so it's a good idea to consider dark mode in your email designs. if you are able. Are there industries that are more or less likely to use dark mode? Jason: Despite its accessibility benefits, dark mode is still widely seen as an aesthetic, tech-driven trend. So industries with early adopters and tech-savvy subscribers, like tech, fashion, and retail, are likely to see faster dark mode adoption than other industries.
Keep in mind that most operating system vendors and device manufacturers are pushing dark mode quite heavily, so most audiences can expect to see dark mode usage increase over the months and year to come. Is there a way to find out how many of my subscribers are opening my email in dark mode? Jason: Unfortunately, not really. While you can use E-Commerce Photo Editing Service an image that's only loaded for dark mode users via something like the "prefers-color-scheme" CSS query and media track opens that way, that data won't be unreliable because not all dark mode clients support this CSS. Also, email clients have different methods of handling dark mode, so it's hard to tell who's using what and where. Dark mode is a relatively new feature for most devices and operating systems, so if you see openings on more modern email clients, like Apple Mail on macOS and iOS,
Outlook.com, or the Gmail app, then you probably have more dark mode users. How to configure BIMI? Marcel Becker, Verizon Media: The best source of up-to-date information on BIMI is the BIMI Working Group website . It contains information for senders and receivers as well as a handy tool for verifying or configuring a BIMI record. If I have feedback about changes to Verizon and Gmail inboxes in the future, what's the best way to leave those feedback and start a conversation? Marcel: For Verizon Media, you should always follow our official blogs as well as our Postmaster pages . It usually contains ways to contact us, ask questions and leave feedback. Jon : For Google AMP for Email , you can find channels to reach us on our support page , including our public issue tracker and the amp -email Stack Overflow tag .