social network when it comes to shopping. Up to 70% of consumers use Instagram to discover products and around 90% of Instagram users follow at least one company page. When it comes to social commerce features, Facebook is a very powerful Clipping Path Service option for brands. In 2020, it added Facebook Shops to its catalog of ecommerce features , along with Facebook Marketplace and ads with the option to buy. With Facebook Shops, users can create online stores available through Facebook and Instagram. As the popularity of social shopping continues to grow, we'll see more and more networks incorporate in-app shopping functionality.
In addition, social networks are also positioning themselves as a customer service channel , through features such as Messenger or chatbots . It is estimated that 33% of consumers prefer to interact with customer services through social networks, rather than by phone or email. 5) Facebook still in the lead Year after year, Facebook remains the most used social network in the world , with 2.853 million active users. In 2021, users spent an average of 58 minutes on Facebook per day. Despite the constant emergence of new platforms and the popularization of others that until now were in the background,
there is no doubt that it remains the leader. It is closely followed by YouTube, with 2,291 million active users, and WhatsApp, with 2,000. Other trending social networks are Instagram, which ranks fourth with 1,386 million users, and TikTok, which is seventh with 732. For marketers, in addition to the gross figures of active users of each network, it is worth taking into account the profile of our buyer person and what their favorite sites are. Only then can we have a strategic presence that reaches our audience wherever they are. 6) Augmented reality is gaining ground The augmented reality market is still in its infancy,