That the lockdown would have increased the need for classic tutoring As soon as the schools close parents are worried that their child will not learn and will have to be given more support accordingly. How is it with you since you are specialized in dyslexia and dyscalculia I would say that the demand is increasing.But this is also a trend that has already become apparent in recent years. It is more accepted in society to seek help. The classic messages in the sense of tutoring for example better grades are not decisive for us. It is important to us that the child enjoys learning again and that their self confidence is strengthened we bring them back to the school material so that they can keep up with it successfully. But the demand has definitely increased in recent years due to various social circumstances.
That has increased due to Corona The backlog has grown whatsapp mobile number list due to the school closures. Those who had difficulties before have even more difficulties now. Despite all the digitization Personal contact is particularly important in a therapeutic context you can t completely ignore that. Has your expanded digital offer influenced your marketing for example changed your messaging or the communication channels I wouldn t say completely changed. For our industry we are already relatively well positioned online and have a very good social media presence. In recent years it has become clear to us that the entire area of content marketing is very important for us we avoid sending pure advertising messages.
It is always primarily about giving parents help and tips there is simply an increased need for information among parents of children with learning difficulties. And that’s where I think content marketing is best. And of course we were able to benefit from the good line up. For example we were fortunate to have already made a series of videos exercises from home learning therapy.This is content that we can put to good use especially in this time. With locations you have quite a lot of franchise businesses. How do you feel about social media do you localize the content so that every location uses it There is more and more demand from our partners and I think you can dovetail the content of the brand page very well and support partners with it. We want to expand this more locally but the challenge is also to ensure a brand appropriate appearance.