Take the following video as an example. We managed to integrate Gravity Form's key value proposition in just seconds short video like this can do wonders for increasing brand awareness as a social media advertisement. However, we've also made a longer, more comprehensive video that's better suited for additional leads down the sales funnel the main feature of strong product descriptions. There is a common misconception that product descriptions should describe the product. Their main job is actually to persuade customers to buy, which is more likely to happen when they focus on benefits and not features. Why are good product descriptions important? Here is solid proof. Emarketer researched the importance of e-commerce product page elements for people shopping online.
When it comes to watching video content, people are pretty selfish viewers. We don't care about stories that we can't somehow relate to phone number list our lives starts with research. The reason is simple if you know who you are writing for, you will know what they are looking for. The most common way to research customers is to use a buyer persona: a representation of your ideal customer. It contains information such as demographics, interests, needs, and goals. The buyer persona here isn't just any snack-hunting person. This description is suitable for people who are looking for healthy and healthier products.
Similarly, we're not interested in a video solely focused on selling your product or service. So a sales piece that only mentions the qualities of your offerings and bombards the audience with CTAs is likely to attract a few viewers…and convert even fewer can find all this information in the description. Nobody really wants a fridge, they just want their milk to stay fresh. The refrigerator is only a means to an end. Look what I did there? Focusing on the benefits rather than the product itself is a better way to sell. It's simple: Benefits show customers how the product can make them healthier, happier, more productive, and more.