It also wastes the arrow. So determining the target audience of your product or service is the most important step in the process of improving mailing list your aim in direct mail marketing with a consumer mailing list. To do that effectively, you first must know and understand the description of the people who will most likely purchase your product.
If you are already selling your product, this will be much easier because you should already have some hard data regarding your buyers to work off of. If not, then you will have to make an educated evaluation of your product and determine the mailing list criteria that best describes these buyers. The focus for this should be things like the genders of the buyers, whether they use credit cards, mail in checks or money orders, any comments or complaints they have registered, and anything else you determine to be relevant.
Every product or service will be unique and have a definite type of buyer associated with it. Once you have this information determined, the next thing to do is to start defining the desired consumer mailing list from it. The best way to do that is to mailing list start with the most general information that describes the most likely buyers of a product or service first, and then tighten the parameters as you go.